Marketing Used Cars to Women: Utilizing Social Media Marketing Tools

Advertising and marketing used vehicles to ladies capitalizes on a novel drawback: How do used automobile dealerships create interesting instagram marketing campaigns focusing on ladies? To deal with this query used automobile dealerships have to ask the next questions:

· Which used vehicles attraction to ladies?

· How will we make the most of the ability of Social Media Advertising and marketing to create revolutionary campaigns that may attraction to ladies?

Used Automobile Sellers first have to truthfully ask themselves that query and since I already work at a Used Automobile Dealership and after enter from conversations with our salespeople here’s a brief listing of used vehicles that attraction to ladies:

Used Vehicles that attraction to ladies

· Volkswagen Jetta

· Volkswagen New Beetle

· Mercedes ML Sequence

· Mercedes CLK Sequence

· Mercedes SLK Sequence

· Mini Cooper

· Ford Mustang

· Honda Civic

· Nissan Versa

· Nissan Altima

· Honda Accord

· Acura TSX

· Ford Escape

· Mercedes C-Class

· BMW 3 Sequence

· Jeep Liberty

· Toyota Corolla

· Scion TC

· Cadillac CTS

· Honda FIT

· KIA Sol

· Vary Rovers LR3

Now that we now have our listing, let’s transfer to the reply the second query: How will we make the most of the ability of Social Media Advertising and marketing to create revolutionary campaigns that may attraction to ladies? As a marketer, this query will be enjoyable to reply. Ask your self the query: Which social media websites attraction to ladies? Here is my brief listing:

· Pinterest

· Fb

· Twitter

· Instagram

· Yelp

This listing is brief and to the purpose. Now, lets reply the unique second query: How will we make the most of the ability of Social Media Advertising and marketing to create revolutionary campaigns that may attraction to ladies? Reply: Create a Pinterest Check Marketing campaign. I have been importing photos of vehicles, in accordance with my coworkers and gross sales individuals, are vehicles ladies like. These pics then have hyperlinks again to their corresponding web site web page for these autos.

Twitter Advertising and marketing Experiment – Inbound Advertising and marketing – Greater than 50% of Twitter customers are ladies – Alternative

Using Twitter for Used Automobile Advertising and marketing presents a novel problem. I’ve accomplished two Twitter Check “Blast”, if you’ll and success on this explicit social media medium. With Twitter’s 140-character restrict, this presents a novel problem and I’ve some advertising and marketing marketing campaign growth questions:


  • With 140 a personality restrict, what’s one of the best messaging that may attraction to ladies which are available in the market for a used automobile buy?
  • What Hashtags might I take advantage of?
  • What key phrases ought to I embrace within the tweet?


These are all legitimate and fascinating questions and earlier than I attempt to reply them based mostly off my private expertise, with these two experiments that is what I’ve discovered. Bear in mind, Twitter is a dialog and also you wish to be helpful. Do not simply tweet issues that don’t have any relevance. Utilizing Hashtags lets you goal an viewers or goal a topic. Be particular and eradicate pointless wording. And by all means: Do not interact in Push Advertising and marketing. A easy tweet a few used automobile on the market and a hyperlink to a pic would not work on Twitter. I do know my account was hacked and I needed to change the password. Lesson discovered.

Used Automobile Dealerships have to take the time to develop considerate Twitter campaigns. The campaigns have to cater to ladies’s detrimental automobile buying experiences. That is an method that I’ve wish to attempt, by empathizing with ladies’s detrimental experiences at automobile dealerships and constructing an ongoing dialog: belief will be constructed over time. And insights will be discovered. I wish to take a while in making a considerate Twitter Marketing campaign.

Instagram Advertising and marketing Experiment

I created two Instagram Experimental Campaigns with combined outcomes. I used nice photos of vehicles I really feel that attraction to ladies. Then I marked the photographs with metadata – key phrases, hyperlinks, and many others. and dropped them into Dropbox for switch to my pill to make the most of them with Instagram. I used hashtags for sure autos and this received responses on some autos. The beauty of Instagram is you can make the most of the filters to offer the pics totally different “qualities” and make sure vehicles look “dated” for instance. Instagram has plenty of potential. That is one thing I am doing fast and simple on a weekly foundation.

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